Ecorys Polska has been conducting a three-year long information and promotion programme on milk and dairy products in China, on the commission of the Polish Agricultural Market Agency, Polish Milk Chamber and the Polish Federation of Cattle Breeders and Dairy Producers. The three-year ‘Trade Milk’ programme has been promoting high quality dairy products from the European Union during the largest and most prestigious food fairs in China and encouraging the potential Chinese investors to establish business relationships with the producers from Europe in order to increase the export to eastern markets and the trading partner’s database.
Next to establishing business relations, the program focused on educational topics such as the high standards of European products, in particular on yoghurts, yellow and ripened cheeses or flavoured and powdered milk.
Objectives of the project include:
- Promotion of goods and services of the dairy industry aimed at increasing exports of these goods and services.
- Increasing the trading partners database, increasing the turnover and value of sales of goods and services and increasing the competitiveness of the commercial offer, growth of the target market share and the brand promotion.
- Expanding the range and improving the quality of services and products and expansion to the eastern markets.